Brand Promotion

Create deeper engagement directly with your customers through turning your physical products into digital ones which can be used as currency to engage consumers.

Brand Promotion

Create deeper engagement directly with your customers through turning your physical products into digital ones which can be used as currency to engage consumers.

Case Study

Sanitarium Light n Tasty 

The Light ‘n’ Tasty On Pack campaign increased sales through all channels whilst engaging their target audience. The search to find a promotional concept that could drive repeat sales drove them to develop a campaign using their trackable mobile POCKETvoucher.


Light ‘n’ Tasty packs had a promotional sticker applied which included a unique code that could be entered via SMS or through the Light ‘n’ Tasty website. Each code was given a value which could be accumulated over time and then “cashed in” as a POCKETvoucher to be spent at a partner retailer. For this promotion Light ‘n’ Tasty approached The Body Shop to be their partner retailer because of a perceived fit between their target audience and brand values, and due to the fact that The Body Shop had a good spread of stores throughout New Zealand. Centrapay managed the integration with the EFTPOS network for validating vouchers. During the promotional period consumers could continually enter unique codes from marked Light ‘n’ Tasty packs and were given a running total of their accumulated value.


At any time, the consumer could respond via SMS the word “CASH” which would then trigger a POCKETvoucher for their accumulated value to be sent to their mobile within minutes. This POCKETvoucher could then be redeemed at any The Body Shop store and consumers could continue to enter codes off marked packs with their balance starting again at $0.

Case Study

Sanitarium Light n Tasty 

The Light ‘n’ Tasty On Pack campaign increased sales through all channels whilst engaging their target audience. The search to find a promotional concept that could drive repeat sales drove them to develop a campaign using their trackable mobile POCKETvoucher.


Light ‘n’ Tasty packs had a promotional sticker applied which included a unique code that could be entered via SMS or through the Light ‘n’ Tasty website. Each code was given a value which could be accumulated over time and then “cashed in” as a POCKETvoucher to be spent at a partner retailer. For this promotion Light ‘n’ Tasty approached The Body Shop to be their partner retailer because of a perceived fit between their target audience and brand values, and due to the fact that The Body Shop had a good spread of stores throughout New Zealand. Centrapay managed the integration with the EFTPOS network for validating vouchers. During the promotional period consumers could continually enter unique codes from marked Light ‘n’ Tasty packs and were given a running total of their accumulated value.


At any time, the consumer could respond via SMS the word “CASH” which would then trigger a POCKETvoucher for their accumulated value to be sent to their mobile within minutes. This POCKETvoucher could then be redeemed at any The Body Shop store and consumers could continue to enter codes off marked packs with their balance starting again at $0.

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